Do you find yourself ignoring your blog because you can’t think of anything to write about? Or rehashing the same topics over and over again?  Maybe you feel you’ve exhausted the topic of your site and have been out of fresh ideas for a while. Since your blog is a vital part of your business,...

Branding is essentially a marketing strategy.  However, since the advent of marketing, branding has taken on new meanings throughout the decades. For example, a brand was often limited to a name, such as Johnson & Johnson and/or a slogan, such as these slogans from the Coca Cola company, “I’d like to buy the world a...

A business will thrive if has an excellent reputation.  Most people like talking about their experience, both positive or negative when they try out a new brand or service.  Ladies who meet for lunch swap stories about buying the best bra in the world or  how the receptionist messed up her vet appointment so when...

If you happen to be experiencing a higher bounce rate on your landing page than you’d like to see, there’s a reason why people aren’t sticking around long enough to find out what you offer. It’s time to change that with an explainer video. Individuals like to get their information in different ways.  Some people...

With billions of people navigating Facebook everyday, there is always something going viral. Why not get in on the action? Would you like to increase your brand recognition with a viral Facebook post?  Of course you would! While many posts seem to go viral on pure luck, there are some steps you can take to...

Having an engaging blog is the best way to drive organic traffic to your website.  Google loves fresh, captivating content that gives the user an experience that meets or exceeds their expectations. And with Google constantly changing how they rank your site, you can’t go wrong with sincere content that will have readers clicking and...

Repeat customers typically make up 40 percent of sales.  And what’s even more profitable about repeat customers is that you usually don’t have to spend any money to make them come back.  Here are five fun and creative ways to keep customers coming back to your site and making purchases. 1. Educate Customers Give your...

Having a high bounce rate is the stuff of nightmares.  A high bounce rate means potential customers are leaving your site quickly after arrival.  In fact, 96 percent of vistors leave a site before converting in a meaningful way.  You can, however, turn those who bounce into paying customers.  This is called remarketing. By using...

If you own a home services company and find yourself in the field working most hours, then finding the time to come up with and implement a marketing strategy can be challenging.  During your down time, you need to catch up on papework, make that dentist appointment, or spend time with family and friends. In...

Mobile phones are everywhere and every year they get smarter. From surfing the net to posting pics on Facebook, people spend a lot of time using this device. And those people include members of your target audience. Mobile phones are highly engaging – sometimes they even seem like an extension of the user.  Having an...