Isn’t it great to receive positive feedback from your customer, patient, or client? Whether in-person, in writing, or online, a happy customer reaffirms your reason for doing what you do. When posted online, these testimonials also serve to encourage and reassure potential new customers that you are the right choice, but they also bear even...

No, not that ‘B’ word. Although this word is often avoided in conversations between business owners and consultants, it is an important and necessary aspect of the discussion. The consultant is often hesitant to mention it and the business owner either thinks they need to avoid it until later in the process OR they are...

Last week, we began to discuss questions you should ask when considering what social media or advertising platform is right for your business. Today, let’s give an example of how you can go about this process, and let’s apply these questions to a scenario. Keep in mind that there is no default “right answer” for every...

If your small business is like most, it becomes increasingly obvious, as you grow, that you can’t be everywhere at once. This is true physically (your business location, service area, and your geographical target market), but it also applies when you think about which platforms you need to advertise and market your business on, and...

In my last blog post, I introduced the idea that as your business grows, your marketing strategy should grow and change as well. Let’s dive deeper into one area of marketing strategy: identifying and honing your target market. Hopefully you already accomplished this, to some degree when you started your business. Chuck Cohn, a successful entrepreneur...

Whether you have been in business for a few months or over a decade, you have likely seen your business grow. Word of mouth referrals, drive-by exposure, and minimal advertising has served its purpose in providing you with new customers or clients. You’ve added employees and infrastructure to make sure you can continue providing your...