Having a high bounce rate is the stuff of nightmares.  A high bounce rate means potential customers are leaving your site quickly after arrival.  In fact, 96 percent of vistors leave a site before converting in a meaningful way.  You can, however, turn those who bounce into paying customers.  This is called remarketing. By using...

If you own a home services company and find yourself in the field working most hours, then finding the time to come up with and implement a marketing strategy can be challenging.  During your down time, you need to catch up on papework, make that dentist appointment, or spend time with family and friends. In...

Mobile phones are everywhere and every year they get smarter. From surfing the net to posting pics on Facebook, people spend a lot of time using this device. And those people include members of your target audience. Mobile phones are highly engaging – sometimes they even seem like an extension of the user.  Having an...

Pay per click (PPC) advertising, such as Google Adwords, drives targeted traffic to a website or landing page. What makes PPC advertising unique when compared with organic traffic, for instance, is  that a user is clicking on an advertisement which is focused on conversion.  And that’s what you are paying for. To get the conversions...