With today’s competitiveness in the digital marketplace, businesses are having to come up with unique ways to promote their niche products, services, and events.  Marketing teams are the lifeblood of a business; without them, businesses won’t grow or get very many customers.  The goal of the marketing team is to generate leads that will turn into sales and here are five skillful ways to do just that for any niche business.

1. Create a Product Video

Not everyone has the time or motivation to read a lengthy home page or about us page.  Customers don’t want to navigate through website pages to find out who you are, what you offer, how it works, etc…  That’s where a professional video comes in.  It will  answer all their questions in under three minutes. Make it the center piece of your landing page and within minutes your potential customers will know everything they need to know about your business.  With this solid foundation, they can go on to use the rest of your website with ease.

2. Create Ads That Solve Your Customer’s Problem

Knowing your customer is important to any marketing campaign; who they are and what they need.  Once you know this, you can create an advertisement that promises to solve their problem. For example, a dentist who offers dental implants use the following ad to get new leads: Are you missing one or more teeth?  Dental implants will give you back your gorgeous smile and self-confidence.  Click here for a free consultation.  Include a picture of a good-looking man and woman with  beautiful smiles.

3. Give Something Away on Facebook

Social media spreads word fast and knowing how to take advantageous of this to promote a business can generate leads.  One example of using Facebook as a free or inexpensive tool to get your brand out there is to give something away of value. Create a post explaining your give-away and include a picture of the product, service or event.  Boost the post for as little as $1.00 a day and choose your audience according to age, location and interests.  Whenever someone clicks on your post, they will be brought to a landing page where the rules of the give-away are explained.   They can fill out a form with their contact information to officially enter.  Give them the option to check a box if they want to receive future news, promotions and other correspondence from your business.