When it comes to digital marketing, it’s important to understand that it’s not just SEO or social media, or even advertising, for that matter. In fact, each of those things (SEO, social media, and advertising) are just a part of the bigger digital marketing pie or puzzle.

Do you want to rank high in local search results? If so, there are three key areas you need to focus on: Proximity Relevance Prominence Generally speaking, each of these factors affects all businesses the same way. However, Google is changing everything, including the way they rank local businesses, along with how this effects local...

Once you have created a website, you may think your work is done. After all, you have established your web presence. However, this isn’t the case. The next step is to create amazing content to engage and delight your visitors and readers. If you are ready to start creating killer content, the first thing you...

As we head into the fourth quarter of 2018, the question is, “Are you happy with your SEO results?” Whether you have had increased website traffic via SEO or not, there are some important SEO best practices you should start to implementing today to grow your website presence. Read on to learn more. Make Your...

Both Google Ads and Facebook Ads offer businesses amazing opportunities to reach their customers. In fact, you may have used both of these platforms in the past. But, do you really know what the differences are? If not, you’re in the right place. Learn more here. Similarities Between Google and Facebook Ads Before getting into...

During his presidency, Donald Trump has become infamous for his Tweets. While this is true, it may actually be Facebook that helped get him elected. According to the Digital Director of Trump’s campaign, he worked to fine tune the political ads seen on Facebook, so they reached specific voters, and he handpicked certain Republican Facebook...

There are some who view crafting effective landing pages for Facebook ad campaigns as an art, but most professionals view it as a science. Today, being one of the largest social media sites that exist currently, it makes sense to use Facebook to the best of your abilities to secure conversions and e-mail sign-ups so...

There’s no question that social media provides several unique opportunities for businesses of all sizes. It helps to connect you to your audience and deliver virtually instant feedback. The challenge you may face is figuring out which social media outlet you should most pursue. The fact is, there are some social media platforms that are...

When you own a business, the possibility of receiving a negative review is there. Unfortunately, a single negative review can have a huge impact on your business. In fact, a survey conducted by BrightLocal showed that about 66 percent of customers form an opinion on a business (they have never used) after reading just four...

Brand consistency is an important factor in marketing. If you receive an email or other marketing material from a brand with visual style that is completely at odds with usual branding efforts, it could cause significant confusion and distrust. The fact is, inconsistent branding makes it much more difficult for your customers to verify how...