If you own a home services company and find yourself in the field working most hours, then finding the time to come up with and implement a marketing strategy can be challenging.  During your down time, you need to catch up on papework, make that dentist appointment, or spend time with family and friends. In...

Mobile phones are everywhere and every year they get smarter. From surfing the net to posting pics on Facebook, people spend a lot of time using this device. And those people include members of your target audience. Mobile phones are highly engaging – sometimes they even seem like an extension of the user.  Having an...

Pay per click (PPC) advertising, such as Google Adwords, drives targeted traffic to a website or landing page. What makes PPC advertising unique when compared with organic traffic, for instance, is  that a user is clicking on an advertisement which is focused on conversion.  And that’s what you are paying for. To get the conversions...

Holidays define our timeline as much as the changing of the seasons and the movement of the stars. They give us warm, happy, and delightfully frightful experiences that break away from the everyday routine. By using holiday-themed marketing strategies you illicit they types of feelings in association with your brand. With the summer over and...

Small businesses need to set aside a budget every month for marketing their business. But to get a return on your investment, you need to find the most effective ways of getting the word out about your product or service.  Unfortunately, there are ways small businesses waste money when it comes to implementing a marketing...

With today’s competitiveness in the digital marketplace, businesses are having to come up with unique ways to promote their niche products, services, and events.  Marketing teams are the lifeblood of a business; without them, businesses won’t grow or get very many customers.  The goal of the marketing team is to generate leads that will turn...