Do you have a giant copy of the yellow pages in your kitchen? Or do you search for everything local online? You’re not alone.  Most people who need to know what time the library opens this Saturday or when your favorite coffee shop closes will most likely look online. This is so much faster than...

The world of SEO is ever-changing.  Google frequently updates their algorithms and makes other changes to how websites show up in the search results, but there is still one constant – and that is content.  No matter what is going on with SEO changes, the one thing you can rely on to stay the same...

Entrepenuer.com puts it perfectly when they say, “This is the age of the empowered customer, when a single complaint on social media can cost a business millions of dollars, an online review can shape the fortune of a restaurant…” In our social media heavy world where word of mouth travels at light speed, the dynamics of...

If you want a multi-channel approach to marketing for your small business, your best avenue is through a retainer based marketing service that covers every channel to promote your brand. You typically pay a monthly or quarterly flat fee and the marketing agency draws up a marketing plan they will implement from month to month....

According to Moz.com, a new study has revealed that 67% of consumers are influenced by online reviews.  Most of the time, people are finding and reading these reviews when searching online for a particular brand, product, or service.  Review sites like Yelp and TripAdvisor often show up on the first page of google for a...

Marketing is a specialized field.  It’s part economics, part art, part psychology, and part copywriting, to name just a few. It is so specialized, in fact, that we’ve all heard of Mad Men, a wildly famous television series based on the most successful advertising executive in New York city when the profession was still young....

If you have a business, a cause, or another reason to have Facebook fans you need a Facebook Fan page and you need likes. The more likes the better.  But how do you go about building your audience with lots and lots of likes without having to remain solely on advertising?  Here are three ways...

Email marketing is one of the most cost-effective marketing tools at your disposal. This is because the people you are emailing want to receive your emails. They want to get updated on a cause they donated to. They want to know about your 50% off sale before everyone else. They want to read the latest...

Chances are, you have used the phrase “just Google it” a time or two. Google is searched more than 3.5 billion times each day. Over two-thirds of buyers use a google search when making a decision of what to buy. If you aren’t showing up on the first page of Google, you are losing business....