If your small business is like most, it becomes increasingly obvious, as you grow, that you can’t be everywhere at once. This is true physically (your business location, service area, and your geographical target market), but it also applies when you think about which platforms you need to advertise and market your business on, and...

In my last blog post, I introduced the idea that as your business grows, your marketing strategy should grow and change as well. Let’s dive deeper into one area of marketing strategy: identifying and honing your target market. Hopefully you already accomplished this, to some degree when you started your business. Chuck Cohn, a successful entrepreneur...

Whether you have been in business for a few months or over a decade, you have likely seen your business grow. Word of mouth referrals, drive-by exposure, and minimal advertising has served its purpose in providing you with new customers or clients. You’ve added employees and infrastructure to make sure you can continue providing your...