Want Google to put your company on its pedestal (top 5 natural search list)? Put your customers’ needs and interests first wherever they find you online, including your website, social media, ads and Google My Business profile.

Once you have created a website, you may think your work is done. After all, you have established your web presence. However, this isn’t the case. The next step is to create amazing content to engage and delight your visitors and readers. If you are ready to start creating killer content, the first thing you...

When you search for something online, you likely start the process by entering a few words in the search bar of your chosen search engine. Pretty simple, right? Once your results are displayed, how do you decide what to click on? If you are like most people, this isn’t a long and drawn out process....

The world of SEO is ever-changing.  Google frequently updates their algorithms and makes other changes to how websites show up in the search results, but there is still one constant – and that is content.  No matter what is going on with SEO changes, the one thing you can rely on to stay the same...

Do you find yourself ignoring your blog because you can’t think of anything to write about? Or rehashing the same topics over and over again?  Maybe you feel you’ve exhausted the topic of your site and have been out of fresh ideas for a while. Since your blog is a vital part of your business,...

Having an engaging blog is the best way to drive organic traffic to your website.  Google loves fresh, captivating content that gives the user an experience that meets or exceeds their expectations. And with Google constantly changing how they rank your site, you can’t go wrong with sincere content that will have readers clicking and...

Repeat customers typically make up 40 percent of sales.  And what’s even more profitable about repeat customers is that you usually don’t have to spend any money to make them come back.  Here are five fun and creative ways to keep customers coming back to your site and making purchases. 1. Educate Customers Give your...

As we discussed in the last blog post, organic traffic is one of the most important sources of new customers for a business’s website. The technical aspects of SEO are still important, and can’t be ignored, but now more than ever, CONTENT and USER EXPERIENCE are instrumental for a good-performing site. The content must not...

7 to 10 years ago, Search Engine Optimization (SEO) was still a nebulous and technical area of expertise that most marketers relied on coding professionals to handle. A constant monitoring of best practices was necessary, sparking changes within the HTML of a website to match ever-changing theories of how to manipulate your rankings on the...