If you’re really looking to brand yourself, the perfect time is when the new year ushers in this January. This is a time to reinvent yourself and form a solid plan to reach your well thought-out goals.

There are approximately 30 million small businesses in the United States, and this number is growing every day. However, only about 50 percent of these business will make it past the five-year mark. If you want to make sure your business is part of the successful ones, then it’s a smart idea to utilize LinkedIn...