If you’re really looking to brand yourself, the perfect time is when the new year ushers in this January. This is a time to reinvent yourself and form a solid plan to reach your well thought-out goals.

There’s no question that social media provides several unique opportunities for businesses of all sizes. It helps to connect you to your audience and deliver virtually instant feedback. The challenge you may face is figuring out which social media outlet you should most pursue. The fact is, there are some social media platforms that are...

Do you know what time of day you should share a hilarious video on Facebook? Or, when you should retweet an inspiring article to your followers? Each social outlet in existence today has its own sharing protocol. If you want to achieve “high-impact” shares, learn what to do here. Sharing: It’s an Art When it...

There are many articles out there that tell you how important it is to have a social media presence for your business because it allows you to interact with your customers and build your brand which increases sales and your bottom line. But what if you’ve been trying to have a social media presence and it’s...

Last week, we began to discuss questions you should ask when considering what social media or advertising platform is right for your business. Today, let’s give an example of how you can go about this process, and let’s apply these questions to a scenario. Keep in mind that there is no default “right answer” for every...