An e-commerce site is considered as successful as the first impression it gives. While you want your website to produce the best conversion rates, you need to know the elements of the website design that can make or break your store. While you might have an appealing website, there are other things you need to...

Making sure your products or services are under consideration at the Zero Moment of Truth (ZMOT)

Off-Page SEO is a strategy used to increase your off-line and on-line marketing potential by using content, relationships, and URL links to build a unique experience for customers and search engine crawl bots. The outcome of this method is to develop gradual growth in advertising and search rankings that will lead to increased traffic and...

Off-page SEO is a term that has become a topic of discussion in recent times. Just in case you wondering, off-page SEO refers to content, links, and relationship techniques that are utilized OFF site in order to improve the position of your web page results in search engines. There are numerous strategies that can aid in...

There are many articles out there that tell you how important it is to have a social media presence for your business because it allows you to interact with your customers and build your brand which increases sales and your bottom line. But what if you’ve been trying to have a social media presence and it’s...

In 2014, Facebook came up with a great way to get local businesses more traffic.  It’s officially called “Local Awareness Ads” but is otherwise known as “hyper-local ads” and the goal is to target people within a mile radius of your business.  The best part about this type of advertising, besides its distinguished targeting, is...

The world of SEO is ever-changing.  Google frequently updates their algorithms and makes other changes to how websites show up in the search results, but there is still one constant – and that is content.  No matter what is going on with SEO changes, the one thing you can rely on to stay the same...

If you want a multi-channel approach to marketing for your small business, your best avenue is through a retainer based marketing service that covers every channel to promote your brand. You typically pay a monthly or quarterly flat fee and the marketing agency draws up a marketing plan they will implement from month to month....

According to Moz.com, a new study has revealed that 67% of consumers are influenced by online reviews.  Most of the time, people are finding and reading these reviews when searching online for a particular brand, product, or service.  Review sites like Yelp and TripAdvisor often show up on the first page of google for a...