Marketing is a specialized field.  It’s part economics, part art, part psychology, and part copywriting, to name just a few. It is so specialized, in fact, that we’ve all heard of Mad Men, a wildly famous television series based on the most successful advertising executive in New York city when the profession was still young....

If you have a business, a cause, or another reason to have Facebook fans you need a Facebook Fan page and you need likes. The more likes the better.  But how do you go about building your audience with lots and lots of likes without having to remain solely on advertising?  Here are three ways...

Email marketing is one of the most cost-effective marketing tools at your disposal. This is because the people you are emailing want to receive your emails. They want to get updated on a cause they donated to. They want to know about your 50% off sale before everyone else. They want to read the latest...

Chances are, you have used the phrase “just Google it” a time or two. Google is searched more than 3.5 billion times each day. Over two-thirds of buyers use a google search when making a decision of what to buy. If you aren’t showing up on the first page of Google, you are losing business....

Do you find yourself ignoring your blog because you can’t think of anything to write about? Or rehashing the same topics over and over again?  Maybe you feel you’ve exhausted the topic of your site and have been out of fresh ideas for a while. Since your blog is a vital part of your business,...

Branding is essentially a marketing strategy.  However, since the advent of marketing, branding has taken on new meanings throughout the decades. For example, a brand was often limited to a name, such as Johnson & Johnson and/or a slogan, such as these slogans from the Coca Cola company, “I’d like to buy the world a...

If you happen to be experiencing a higher bounce rate on your landing page than you’d like to see, there’s a reason why people aren’t sticking around long enough to find out what you offer. It’s time to change that with an explainer video. Individuals like to get their information in different ways.  Some people...

With billions of people navigating Facebook everyday, there is always something going viral. Why not get in on the action? Would you like to increase your brand recognition with a viral Facebook post?  Of course you would! While many posts seem to go viral on pure luck, there are some steps you can take to...

Having an engaging blog is the best way to drive organic traffic to your website.  Google loves fresh, captivating content that gives the user an experience that meets or exceeds their expectations. And with Google constantly changing how they rank your site, you can’t go wrong with sincere content that will have readers clicking and...

Repeat customers typically make up 40 percent of sales.  And what’s even more profitable about repeat customers is that you usually don’t have to spend any money to make them come back.  Here are five fun and creative ways to keep customers coming back to your site and making purchases. 1. Educate Customers Give your...