Having a high bounce rate is the stuff of nightmares.  A high bounce rate means potential customers are leaving your site quickly after arrival.  In fact, 96 percent of vistors leave a site before converting in a meaningful way.  You can, however, turn those who bounce into paying customers.  This is called remarketing. By using...

If you own a home services company and find yourself in the field working most hours, then finding the time to come up with and implement a marketing strategy can be challenging.  During your down time, you need to catch up on papework, make that dentist appointment, or spend time with family and friends. In...

Mobile phones are everywhere and every year they get smarter. From surfing the net to posting pics on Facebook, people spend a lot of time using this device. And those people include members of your target audience. Mobile phones are highly engaging – sometimes they even seem like an extension of the user.  Having an...

Pay per click (PPC) advertising, such as Google Adwords, drives targeted traffic to a website or landing page. What makes PPC advertising unique when compared with organic traffic, for instance, is  that a user is clicking on an advertisement which is focused on conversion.  And that’s what you are paying for. To get the conversions...

Holidays define our timeline as much as the changing of the seasons and the movement of the stars. They give us warm, happy, and delightfully frightful experiences that break away from the everyday routine. By using holiday-themed marketing strategies you illicit they types of feelings in association with your brand. With the summer over and...

Small businesses need to set aside a budget every month for marketing their business. But to get a return on your investment, you need to find the most effective ways of getting the word out about your product or service.  Unfortunately, there are ways small businesses waste money when it comes to implementing a marketing...

With today’s competitiveness in the digital marketplace, businesses are having to come up with unique ways to promote their niche products, services, and events.  Marketing teams are the lifeblood of a business; without them, businesses won’t grow or get very many customers.  The goal of the marketing team is to generate leads that will turn...

As we discussed in the last blog post, organic traffic is one of the most important sources of new customers for a business’s website. The technical aspects of SEO are still important, and can’t be ignored, but now more than ever, CONTENT and USER EXPERIENCE are instrumental for a good-performing site. The content must not...

7 to 10 years ago, Search Engine Optimization (SEO) was still a nebulous and technical area of expertise that most marketers relied on coding professionals to handle. A constant monitoring of best practices was necessary, sparking changes within the HTML of a website to match ever-changing theories of how to manipulate your rankings on the...

Put simply, PPC “Pay-Per-Click” Advertising, also called SEM (Search Engine Marketing), is a way to purchase visitors to your website. There is a little more to it than that, but this is the overall purpose of most campaigns. This form of advertising is simply a piece of the aggregate strategy for successfully marketing products and...