Do you want to grow your brand? Or, do you just want to become more popular on social media? If so, you have to embrace all social media has to offer and implement proven and effective engagement building activities.

In 2014, Facebook came up with a great way to get local businesses more traffic.  It’s officially called “Local Awareness Ads” but is otherwise known as “hyper-local ads” and the goal is to target people within a mile radius of your business.  The best part about this type of advertising, besides its distinguished targeting, is...

Small businesses need to set aside a budget every month for marketing their business. But to get a return on your investment, you need to find the most effective ways of getting the word out about your product or service.  Unfortunately, there are ways small businesses waste money when it comes to implementing a marketing...

In my last blog post, I introduced the idea that as your business grows, your marketing strategy should grow and change as well. Let’s dive deeper into one area of marketing strategy: identifying and honing your target market. Hopefully you already accomplished this, to some degree when you started your business. Chuck Cohn, a successful entrepreneur...