Many of our clients advertise via pay-per-click ads on Google, Facebook, and other platforms. Most of these clients were previously using the services of large marketing companies to manage their campaigns. The number one reason they decided to make a change in who they work with is the transparency offered by Solutions Digital Marketing compared to the veiled “bundling” that takes place at other companies.

When it comes to digital marketing, it’s important to understand that it’s not just SEO or social media, or even advertising, for that matter. In fact, each of those things (SEO, social media, and advertising) are just a part of the bigger digital marketing pie or puzzle.

Both Google Ads and Facebook Ads offer businesses amazing opportunities to reach their customers. In fact, you may have used both of these platforms in the past. But, do you really know what the differences are? If not, you’re in the right place. Learn more here. Similarities Between Google and Facebook Ads Before getting into...

There are some who view crafting effective landing pages for Facebook ad campaigns as an art, but most professionals view it as a science. Today, being one of the largest social media sites that exist currently, it makes sense to use Facebook to the best of your abilities to secure conversions and e-mail sign-ups so...

PPC (Pay Per Click) strategy can be an important step to observe when it comes to marketing your website.  However, when we look at the bottom line, the fact is that you may be receiving a lot of hits on your site, but are visitors actually making a meaningful action? You may find that your...

In 2014, Facebook came up with a great way to get local businesses more traffic.  It’s officially called “Local Awareness Ads” but is otherwise known as “hyper-local ads” and the goal is to target people within a mile radius of your business.  The best part about this type of advertising, besides its distinguished targeting, is...

With billions of people navigating Facebook everyday, there is always something going viral. Why not get in on the action? Would you like to increase your brand recognition with a viral Facebook post?  Of course you would! While many posts seem to go viral on pure luck, there are some steps you can take to...

Pay per click (PPC) advertising, such as Google Adwords, drives targeted traffic to a website or landing page. What makes PPC advertising unique when compared with organic traffic, for instance, is  that a user is clicking on an advertisement which is focused on conversion.  And that’s what you are paying for. To get the conversions...

Holidays define our timeline as much as the changing of the seasons and the movement of the stars. They give us warm, happy, and delightfully frightful experiences that break away from the everyday routine. By using holiday-themed marketing strategies you illicit they types of feelings in association with your brand. With the summer over and...

Small businesses need to set aside a budget every month for marketing their business. But to get a return on your investment, you need to find the most effective ways of getting the word out about your product or service.  Unfortunately, there are ways small businesses waste money when it comes to implementing a marketing...