Having a high bounce rate is the stuff of nightmares.  A high bounce rate means potential customers are leaving your site quickly after arrival.  In fact, 96 percent of vistors leave a site before converting in a meaningful way.  You can, however, turn those who bounce into paying customers.  This is called remarketing.

By using Google ad placements, you can get users to come to your site by specifically targeting them while they are on other sites.  And the beauty of it is, these other sites need not have anything in common with what you offer.

How Does Remarketing Work?

Remarketing works by defining targets according to what page or pages a user visited on your site.  Once you do this, Google does the rest of the work by driving users to these pages using targeted ads.

Benefits of Remarketing

Remarketing is one of the most cost effective ways to generate leads and sales through paid advertising.  This is because there is no competition for remarketing campaigns.  You are not competing for a keyword so there is no CPC bid.

To illustrate this point, consider the keyword phrase “auto insurance”. The CPC when competing for this keyword phrase is $2.96.  For “private aviation” the CPC is $8.42.  The term “ethical clothing” costs $1.08 per click.   For remarketing, you can expect to pay a anywhere from half to a fraction of that cost.

What’s more is remarketing conversion rates go up over time.  In fact, remarketing campaigns are so successful that 50 percent of users who click a remarketing ad end up becoming a customer.  Without a doubt, as portion of your advertising budget should be going toward remarketing.

Take advantage of this untapped market by creating ads that will brand your company.  Shy away from boring text only ads and hire a professional to create an an advertisement that will elicit the emotional response which converts users into customers.

At Solutions Digital Marketing, our ads produce results.   We work closely with customers to create a brand voice that increases your bottom line. To find out more about our services, visit our advertising page here.  Ready to discuss a remarketing campaign, call us at 425–689-7991.

Sources:

http://www.adhesion.co.nz/blog/google-remarketing-how-it-works/

http://www.businessnewsdaily.com/6354-digital-remarketing-tips.html

http://www.bluefountainmedia.com/blog/5-lists-to-get-started-with-remarketing/