There are some who view crafting effective landing pages for Facebook ad campaigns as an art, but most professionals view it as a science. Today, being one of the largest social media sites that exist currently, it makes sense to use Facebook to the best of your abilities to secure conversions and e-mail sign-ups so that you are able to spend less money on Facebook Ad Campaigns. So, here are three simple tricks and fundamental principles that you can use in order to get the best effective performance from your Facebook ad campaigns.

1. Use Specialized Landing Pages

The days of broadcast are dying. Nowadays, it’s all about narrowcasting. Narrowcasting is the focus on knowing a market so well that you are able to speak to them directly. Using narrowcasting is a great way to secure conversions and e-mail sign-ups.

Of course, this requires that you are able to understand your audience on a fundamental level: what kind of job do they have, what generation are they are in, do they have kids or does that matter.

Once you are able to craft a specific Facebook campaign dedicated to those people, your landing page will have to follow that exact same message so that you are able to keep the message from your Facebook campaign to your landing page fairly consistent.

2. Keep It Simple

Before you can be creative, it’s more important to be clear: otherwise, your target audience would just be left confused and unable to understand what you are exactly offering them. So, the best form of practice that you can use in order to reach your audience through ads is to create a very simple message that they can understand.

The best formula that you can use to follow that up with is: Problem + Story + Solution + CTA. First, present the problem that your customer is having first. Then, create a narrative that can frame them as the protagonist. Then, offer the solution that makes them the hero and your product the tool that they wield in order to solve that problem. Finally, introduce a call-to-action so that you are able to convert people into clients for your business.

3. Use Video

The final tidbit that you can learn is to incorporate video into your Facebook ad campaign. Almost everyone is more interested at watching video as opposed to any other format that they can choose from. You can add in a lot of information and showcase it in a short amount of time to your audience. Therefore, it is vitally important that you adopt video marketing into your marketing arsenal.

For more information on how you can best create an effective Facebook landing page, contact Brady at (425) 689-7991 or brady@solutionsdigitalmarketing.com.