Off-page SEO is a term that has become a topic of discussion in recent times. Just in case you wondering, off-page SEO refers to content, links, and relationship techniques that are utilized OFF site in order to improve the position of your web page results in search engines. There are numerous strategies that can aid in building your online reputation in great measure, but there are a few that stand out due to their effectiveness. This week we will look at those that fall within the realm of social media and forums. In part 2 we will take a closer look at customer service, knowing your customer, content, and more off-page SEO strategies.

Build Connections on Social Media

To start off, if you haven’t already done so, create accounts on social media
platforms that are among the most visited in the world, like Snapchat, Instagram, Facebook, and Twitter. Make sure to follow people who have something to do with the type of service or product(s) that you offer. Don’t be shy about commenting on their accounts. Interaction is extremely important, because this is the way that solid connections are built.

Have a Responsive Social Media Presence

Who in the world is going to follow you if you are never around? If you can’t be present on social media, hire somebody that can. Any questions that are asked via this type of platform should be answered in a timely fashion manner.  This professional can also keep your social media updated and drive more traffic to your website.

Leave Your Two Cents on Blogs and Discussion Forums

Contrary to popular belief, blogs and discussion forums are still very influential, and thus, you should take advantage of them. Visit blogs, and discussion forums that reflect what your service or product(s) is all about. Go ahead and post on them so that more people can know about your brand. Little by little, the word will get out!

Upload Videos to YouTube, DailyMotion, and Other Video Sites

Videos are powerful because they boost your online presence in a meaningful way. Millions of videos are watched online on a daily basis. Thanks to them, a lot of brands who were once unknown have been able to reach millions of customers with their services or products. Your videos should be short but extremely informative. Do not utilize software to speak the words for you, as this can irritate your viewers. Instead, try to use your own voice or hire a professional voice over. Also, be sure to integrate buttons in your videos that allow people to subscribe to all of your social media accounts. Don’t forget to upload to different video sites, including YouTube and DailyMotion.

Put Them to the Test

The previously mentioned off-page SEO strategies can really help build your online reputation in a short period of time. Put them to the test so that you can see for yourself! If you need help getting started and keeping up the momentum, we can help. Contact Brady today at 425-689-7991 or brady@solutionsdigitalmarketing.com.

Source: https://moz.com/blog/offpage-seo-strategies?utm_source=twitter&utm_medium=social&utm_content=offpage_seo_strategies&utm_campaign=blog_post