During his presidency, Donald Trump has become infamous for his Tweets. While this is true, it may actually be Facebook that helped get him elected. According to the Digital Director of Trump’s campaign, he worked to fine tune the political ads seen on Facebook, so they reached specific voters, and he handpicked certain Republican Facebook...

There are some who view crafting effective landing pages for Facebook ad campaigns as an art, but most professionals view it as a science. Today, being one of the largest social media sites that exist currently, it makes sense to use Facebook to the best of your abilities to secure conversions and e-mail sign-ups so...

Put simply, PPC “Pay-Per-Click” Advertising, also called SEM (Search Engine Marketing), is a way to purchase visitors to your website. There is a little more to it than that, but this is the overall purpose of most campaigns. This form of advertising is simply a piece of the aggregate strategy for successfully marketing products and...