Here are my top tips for re-engaging customers online, whether you’ve been absent from the marketplace or trying to stimulate more interest as new competitors..

Many of our clients advertise via pay-per-click ads on Google, Facebook, and other platforms. Most of these clients were previously using the services of large marketing companies to manage their campaigns. The number one reason they decided to make a change in who they work with is the transparency offered by Solutions Digital Marketing compared to the veiled “bundling” that takes place at other companies.

When it comes to digital marketing, it’s important to understand that it’s not just SEO or social media, or even advertising, for that matter. In fact, each of those things (SEO, social media, and advertising) are just a part of the bigger digital marketing pie or puzzle.

There are some who view crafting effective landing pages for Facebook ad campaigns as an art, but most professionals view it as a science. Today, being one of the largest social media sites that exist currently, it makes sense to use Facebook to the best of your abilities to secure conversions and e-mail sign-ups so...

Brand consistency is an important factor in marketing. If you receive an email or other marketing material from a brand with visual style that is completely at odds with usual branding efforts, it could cause significant confusion and distrust. The fact is, inconsistent branding makes it much more difficult for your customers to verify how...

PPC (Pay Per Click) strategy can be an important step to observe when it comes to marketing your website.  However, when we look at the bottom line, the fact is that you may be receiving a lot of hits on your site, but are visitors actually making a meaningful action? You may find that your...

Making sure your products or services are under consideration at the Zero Moment of Truth (ZMOT)

Marketing is a specialized field.  It’s part economics, part art, part psychology, and part copywriting, to name just a few. It is so specialized, in fact, that we’ve all heard of Mad Men, a wildly famous television series based on the most successful advertising executive in New York city when the profession was still young....

Holidays define our timeline as much as the changing of the seasons and the movement of the stars. They give us warm, happy, and delightfully frightful experiences that break away from the everyday routine. By using holiday-themed marketing strategies you illicit they types of feelings in association with your brand. With the summer over and...

Put simply, PPC “Pay-Per-Click” Advertising, also called SEM (Search Engine Marketing), is a way to purchase visitors to your website. There is a little more to it than that, but this is the overall purpose of most campaigns. This form of advertising is simply a piece of the aggregate strategy for successfully marketing products and...