Want Google to put your company on its pedestal (top 5 natural search list)? Put your customers’ needs and interests first wherever they find you online, including your website, social media, ads and Google My Business profile.

As we head into the fourth quarter of 2018, the question is, “Are you happy with your SEO results?” Whether you have had increased website traffic via SEO or not, there are some important SEO best practices you should start to implementing today to grow your website presence. Read on to learn more. Make Your...

The phrase “keyword stuffing” is one that has been around since the early days of search engine optimization (SEO). Today, it describes a “shady” technique website owners use to manipulate the search ranking for their site for a certain keyword or set of keywords. Are you still unsure exactly what this means? Don’t worry, you...

PPC (Pay Per Click) strategy can be an important step to observe when it comes to marketing your website.  However, when we look at the bottom line, the fact is that you may be receiving a lot of hits on your site, but are visitors actually making a meaningful action? You may find that your...

Making sure your products or services are under consideration at the Zero Moment of Truth (ZMOT)

Do you have a giant copy of the yellow pages in your kitchen? Or do you search for everything local online? You’re not alone.  Most people who need to know what time the library opens this Saturday or when your favorite coffee shop closes will most likely look online. This is so much faster than...

The world of SEO is ever-changing.  Google frequently updates their algorithms and makes other changes to how websites show up in the search results, but there is still one constant – and that is content.  No matter what is going on with SEO changes, the one thing you can rely on to stay the same...

Chances are, you have used the phrase “just Google it” a time or two. Google is searched more than 3.5 billion times each day. Over two-thirds of buyers use a google search when making a decision of what to buy. If you aren’t showing up on the first page of Google, you are losing business....

7 to 10 years ago, Search Engine Optimization (SEO) was still a nebulous and technical area of expertise that most marketers relied on coding professionals to handle. A constant monitoring of best practices was necessary, sparking changes within the HTML of a website to match ever-changing theories of how to manipulate your rankings on the...

Put simply, PPC “Pay-Per-Click” Advertising, also called SEM (Search Engine Marketing), is a way to purchase visitors to your website. There is a little more to it than that, but this is the overall purpose of most campaigns. This form of advertising is simply a piece of the aggregate strategy for successfully marketing products and...