During his presidency, Donald Trump has become infamous for his Tweets. While this is true, it may actually be Facebook that helped get him elected. According to the Digital Director of Trump’s campaign, he worked to fine tune the political ads seen on Facebook, so they reached specific voters, and he handpicked certain Republican Facebook...

If you want a multi-channel approach to marketing for your small business, your best avenue is through a retainer based marketing service that covers every channel to promote your brand. You typically pay a monthly or quarterly flat fee and the marketing agency draws up a marketing plan they will implement from month to month....

No, not that ‘B’ word. Although this word is often avoided in conversations between business owners and consultants, it is an important and necessary aspect of the discussion. The consultant is often hesitant to mention it and the business owner either thinks they need to avoid it until later in the process OR they are...