There are some who view crafting effective landing pages for Facebook ad campaigns as an art, but most professionals view it as a science. Today, being one of the largest social media sites that exist currently, it makes sense to use Facebook to the best of your abilities to secure conversions and e-mail sign-ups so...

An e-commerce site is considered as successful as the first impression it gives. While you want your website to produce the best conversion rates, you need to know the elements of the website design that can make or break your store. While you might have an appealing website, there are other things you need to...

Having a high bounce rate is the stuff of nightmares.  A high bounce rate means potential customers are leaving your site quickly after arrival.  In fact, 96 percent of vistors leave a site before converting in a meaningful way.  You can, however, turn those who bounce into paying customers.  This is called remarketing. By using...

Pay per click (PPC) advertising, such as Google Adwords, drives targeted traffic to a website or landing page. What makes PPC advertising unique when compared with organic traffic, for instance, is  that a user is clicking on an advertisement which is focused on conversion.  And that’s what you are paying for. To get the conversions...