Brand consistency is an important factor in marketing. If you receive an email or other marketing material from a brand with visual style that is completely at odds with usual branding efforts, it could cause significant confusion and distrust. The fact is, inconsistent branding makes it much more difficult for your customers to verify how...

Entrepenuer.com puts it perfectly when they say, “This is the age of the empowered customer, when a single complaint on social media can cost a business millions of dollars, an online review can shape the fortune of a restaurant…” In our social media heavy world where word of mouth travels at light speed, the dynamics of...