If you have a business, a cause, or another reason to have Facebook fans you need a Facebook Fan page and you need likes. The more likes the better.  But how do you go about building your audience with lots and lots of likes without having to remain solely on advertising?  Here are three ways...

With billions of people navigating Facebook everyday, there is always something going viral. Why not get in on the action? Would you like to increase your brand recognition with a viral Facebook post?  Of course you would! While many posts seem to go viral on pure luck, there are some steps you can take to...

Put simply, PPC “Pay-Per-Click” Advertising, also called SEM (Search Engine Marketing), is a way to purchase visitors to your website. There is a little more to it than that, but this is the overall purpose of most campaigns. This form of advertising is simply a piece of the aggregate strategy for successfully marketing products and...

If your small business is like most, it becomes increasingly obvious, as you grow, that you can’t be everywhere at once. This is true physically (your business location, service area, and your geographical target market), but it also applies when you think about which platforms you need to advertise and market your business on, and...