According to Moz.com, a new study has revealed that 67% of consumers are influenced by online reviews.  Most of the time, people are finding and reading these reviews when searching online for a particular brand, product, or service.  Review sites like Yelp and TripAdvisor often show up on the first page of google for a...

Chances are, you have used the phrase “just Google it” a time or two. Google is searched more than 3.5 billion times each day. Over two-thirds of buyers use a google search when making a decision of what to buy. If you aren’t showing up on the first page of Google, you are losing business....

Small businesses need to set aside a budget every month for marketing their business. But to get a return on your investment, you need to find the most effective ways of getting the word out about your product or service.  Unfortunately, there are ways small businesses waste money when it comes to implementing a marketing...

7 to 10 years ago, Search Engine Optimization (SEO) was still a nebulous and technical area of expertise that most marketers relied on coding professionals to handle. A constant monitoring of best practices was necessary, sparking changes within the HTML of a website to match ever-changing theories of how to manipulate your rankings on the...

Put simply, PPC “Pay-Per-Click” Advertising, also called SEM (Search Engine Marketing), is a way to purchase visitors to your website. There is a little more to it than that, but this is the overall purpose of most campaigns. This form of advertising is simply a piece of the aggregate strategy for successfully marketing products and...

Isn’t it great to receive positive feedback from your customer, patient, or client? Whether in-person, in writing, or online, a happy customer reaffirms your reason for doing what you do. When posted online, these testimonials also serve to encourage and reassure potential new customers that you are the right choice, but they also bear even...