There are approximately 30 million small businesses in the United States, and this number is growing every day. However, only about 50 percent of these business will make it past the five-year mark. If you want to make sure your business is part of the successful ones, then it’s a smart idea to utilize LinkedIn...

There’s no question that social media provides several unique opportunities for businesses of all sizes. It helps to connect you to your audience and deliver virtually instant feedback. The challenge you may face is figuring out which social media outlet you should most pursue. The fact is, there are some social media platforms that are...

If your small business is like most, it becomes increasingly obvious, as you grow, that you can’t be everywhere at once. This is true physically (your business location, service area, and your geographical target market), but it also applies when you think about which platforms you need to advertise and market your business on, and...