Here are my top tips for re-engaging customers online, whether you’ve been absent from the marketplace or trying to stimulate more interest as new competitors..

Brand consistency is an important factor in marketing. If you receive an email or other marketing material from a brand with visual style that is completely at odds with usual branding efforts, it could cause significant confusion and distrust. The fact is, inconsistent branding makes it much more difficult for your customers to verify how...

What makes a photo go viral? Luck?  Strong emotion? How about a great photo?  In fact, it’s all of these.  With a great photo, a little bit of luck, and an emotional connection, your social media posts can go viral too. Whether you’re marketing yourself, an event, a product, a fundraiser, or a service do...

If you want a multi-channel approach to marketing for your small business, your best avenue is through a retainer based marketing service that covers every channel to promote your brand. You typically pay a monthly or quarterly flat fee and the marketing agency draws up a marketing plan they will implement from month to month....

Marketing is a specialized field.  It’s part economics, part art, part psychology, and part copywriting, to name just a few. It is so specialized, in fact, that we’ve all heard of Mad Men, a wildly famous television series based on the most successful advertising executive in New York city when the profession was still young....

Branding is essentially a marketing strategy.  However, since the advent of marketing, branding has taken on new meanings throughout the decades. For example, a brand was often limited to a name, such as Johnson & Johnson and/or a slogan, such as these slogans from the Coca Cola company, “I’d like to buy the world a...

If you happen to be experiencing a higher bounce rate on your landing page than you’d like to see, there’s a reason why people aren’t sticking around long enough to find out what you offer. It’s time to change that with an explainer video. Individuals like to get their information in different ways.  Some people...

If you own a home services company and find yourself in the field working most hours, then finding the time to come up with and implement a marketing strategy can be challenging.  During your down time, you need to catch up on papework, make that dentist appointment, or spend time with family and friends. In...

Holidays define our timeline as much as the changing of the seasons and the movement of the stars. They give us warm, happy, and delightfully frightful experiences that break away from the everyday routine. By using holiday-themed marketing strategies you illicit they types of feelings in association with your brand. With the summer over and...

In my last blog post, I introduced the idea that as your business grows, your marketing strategy should grow and change as well. Let’s dive deeper into one area of marketing strategy: identifying and honing your target market. Hopefully you already accomplished this, to some degree when you started your business. Chuck Cohn, a successful entrepreneur...