There’s no question that social media provides several unique opportunities for businesses of all sizes. It helps to connect you to your audience and deliver virtually instant feedback. The challenge you may face is figuring out which social media outlet you should most pursue. The fact is, there are some social media platforms that are...

Do you know what time of day you should share a hilarious video on Facebook? Or, when you should retweet an inspiring article to your followers? Each social outlet in existence today has its own sharing protocol. If you want to achieve “high-impact” shares, learn what to do here. Sharing: It’s an Art When it...

There are many articles out there that tell you how important it is to have a social media presence for your business because it allows you to interact with your customers and build your brand which increases sales and your bottom line. But what if you’ve been trying to have a social media presence and it’s...

If your small business is like most, it becomes increasingly obvious, as you grow, that you can’t be everywhere at once. This is true physically (your business location, service area, and your geographical target market), but it also applies when you think about which platforms you need to advertise and market your business on, and...