Here are my top tips for re-engaging customers online, whether you’ve been absent from the marketplace or trying to stimulate more interest as new competitors..

Many of our clients advertise via pay-per-click ads on Google, Facebook, and other platforms. Most of these clients were previously using the services of large marketing companies to manage their campaigns. The number one reason they decided to make a change in who they work with is the transparency offered by Solutions Digital Marketing compared to the veiled “bundling” that takes place at other companies.

When it comes to digital marketing, it’s important to understand that it’s not just SEO or social media, or even advertising, for that matter. In fact, each of those things (SEO, social media, and advertising) are just a part of the bigger digital marketing pie or puzzle.

Both Google Ads and Facebook Ads offer businesses amazing opportunities to reach their customers. In fact, you may have used both of these platforms in the past. But, do you really know what the differences are? If not, you’re in the right place. Learn more here. Similarities Between Google and Facebook Ads Before getting into...

There are some who view crafting effective landing pages for Facebook ad campaigns as an art, but most professionals view it as a science. Today, being one of the largest social media sites that exist currently, it makes sense to use Facebook to the best of your abilities to secure conversions and e-mail sign-ups so...

PPC (Pay Per Click) strategy can be an important step to observe when it comes to marketing your website.  However, when we look at the bottom line, the fact is that you may be receiving a lot of hits on your site, but are visitors actually making a meaningful action? You may find that your...

Making sure your products or services are under consideration at the Zero Moment of Truth (ZMOT)

With billions of people navigating Facebook everyday, there is always something going viral. Why not get in on the action? Would you like to increase your brand recognition with a viral Facebook post?  Of course you would! While many posts seem to go viral on pure luck, there are some steps you can take to...

Having a high bounce rate is the stuff of nightmares.  A high bounce rate means potential customers are leaving your site quickly after arrival.  In fact, 96 percent of vistors leave a site before converting in a meaningful way.  You can, however, turn those who bounce into paying customers.  This is called remarketing. By using...

Pay per click (PPC) advertising, such as Google Adwords, drives targeted traffic to a website or landing page. What makes PPC advertising unique when compared with organic traffic, for instance, is  that a user is clicking on an advertisement which is focused on conversion.  And that’s what you are paying for. To get the conversions...