When you own a business, the possibility of receiving a negative review is there. Unfortunately, a single negative review can have a huge impact on your business. In fact, a survey conducted by BrightLocal showed that about 66 percent of customers form an opinion on a business (they have never used) after reading just four...

Isn’t it great to receive positive feedback from your customer, patient, or client? Whether in-person, in writing, or online, a happy customer reaffirms your reason for doing what you do. When posted online, these testimonials also serve to encourage and reassure potential new customers that you are the right choice, but they also bear even...