Want Google to put your company on its pedestal (top 5 natural search list)? Put your customers’ needs and interests first wherever they find you online, including your website, social media, ads and Google My Business profile.

Chances are, you have used the phrase “just Google it” a time or two. Google is searched more than 3.5 billion times each day. Over two-thirds of buyers use a google search when making a decision of what to buy. If you aren’t showing up on the first page of Google, you are losing business....

7 to 10 years ago, Search Engine Optimization (SEO) was still a nebulous and technical area of expertise that most marketers relied on coding professionals to handle. A constant monitoring of best practices was necessary, sparking changes within the HTML of a website to match ever-changing theories of how to manipulate your rankings on the...