As we discussed in the last blog post, organic traffic is one of the most important sources of new customers for a business’s website. The technical aspects of SEO are still important, and can’t be ignored, but now more than ever, CONTENT and USER EXPERIENCE are instrumental for a good-performing site. The content must not...

7 to 10 years ago, Search Engine Optimization (SEO) was still a nebulous and technical area of expertise that most marketers relied on coding professionals to handle. A constant monitoring of best practices was necessary, sparking changes within the HTML of a website to match ever-changing theories of how to manipulate your rankings on the...

Isn’t it great to receive positive feedback from your customer, patient, or client? Whether in-person, in writing, or online, a happy customer reaffirms your reason for doing what you do. When posted online, these testimonials also serve to encourage and reassure potential new customers that you are the right choice, but they also bear even...