Here are my top tips for re-engaging customers online, whether you’ve been absent from the marketplace or trying to stimulate more interest as new competitors..

Want Google to put your company on its pedestal (top 5 natural search list)? Put your customers’ needs and interests first wherever they find you online, including your website, social media, ads and Google My Business profile.

When it comes to digital marketing, it’s important to understand that it’s not just SEO or social media, or even advertising, for that matter. In fact, each of those things (SEO, social media, and advertising) are just a part of the bigger digital marketing pie or puzzle.

As we head into the fourth quarter of 2018, the question is, “Are you happy with your SEO results?” Whether you have had increased website traffic via SEO or not, there are some important SEO best practices you should start to implementing today to grow your website presence. Read on to learn more. Make Your...

When you search for something online, you likely start the process by entering a few words in the search bar of your chosen search engine. Pretty simple, right? Once your results are displayed, how do you decide what to click on? If you are like most people, this isn’t a long and drawn out process....

The phrase “keyword stuffing” is one that has been around since the early days of search engine optimization (SEO). Today, it describes a “shady” technique website owners use to manipulate the search ranking for their site for a certain keyword or set of keywords. Are you still unsure exactly what this means? Don’t worry, you...

Making sure your products or services are under consideration at the Zero Moment of Truth (ZMOT)

Off-page SEO is a term that has become a topic of discussion in recent times. Just in case you wondering, off-page SEO refers to content, links, and relationship techniques that are utilized OFF site in order to improve the position of your web page results in search engines. There are numerous strategies that can aid in...

Chances are, you have used the phrase “just Google it” a time or two. Google is searched more than 3.5 billion times each day. Over two-thirds of buyers use a google search when making a decision of what to buy. If you aren’t showing up on the first page of Google, you are losing business....

Do you find yourself ignoring your blog because you can’t think of anything to write about? Or rehashing the same topics over and over again?  Maybe you feel you’ve exhausted the topic of your site and have been out of fresh ideas for a while. Since your blog is a vital part of your business,...