If you have a business, a cause, or another reason to have Facebook fans you need a Facebook Fan page and you need likes. The more likes the better.  But how do you go about building your audience with lots and lots of likes without having to remain solely on advertising?  Here are three ways...

Branding is essentially a marketing strategy.  However, since the advent of marketing, branding has taken on new meanings throughout the decades. For example, a brand was often limited to a name, such as Johnson & Johnson and/or a slogan, such as these slogans from the Coca Cola company, “I’d like to buy the world a...

With billions of people navigating Facebook everyday, there is always something going viral. Why not get in on the action? Would you like to increase your brand recognition with a viral Facebook post?  Of course you would! While many posts seem to go viral on pure luck, there are some steps you can take to...

Repeat customers typically make up 40 percent of sales.  And what’s even more profitable about repeat customers is that you usually don’t have to spend any money to make them come back.  Here are five fun and creative ways to keep customers coming back to your site and making purchases. 1. Educate Customers Give your...

No, not that ‘B’ word. Although this word is often avoided in conversations between business owners and consultants, it is an important and necessary aspect of the discussion. The consultant is often hesitant to mention it and the business owner either thinks they need to avoid it until later in the process OR they are...

Last week, we began to discuss questions you should ask when considering what social media or advertising platform is right for your business. Today, let’s give an example of how you can go about this process, and let’s apply these questions to a scenario. Keep in mind that there is no default “right answer” for every...

If your small business is like most, it becomes increasingly obvious, as you grow, that you can’t be everywhere at once. This is true physically (your business location, service area, and your geographical target market), but it also applies when you think about which platforms you need to advertise and market your business on, and...