Branding is essentially a marketing strategy.  However, since the advent of marketing, branding has taken on new meanings throughout the decades. For example, a brand was often limited to a name, such as Johnson & Johnson and/or a slogan, such as these slogans from the Coca Cola company, “I’d like to buy the world a coke” in 1971 and their slogan in 1989 “The official soft drink of summer.”

But this was before the age of the Internet.  Today, branding is even more important considering the amount of competition that’s out there. With the Internet affordably available throughout the world and with entrepenuers entering the competition everyday, having a product or service that has brand recognition will keep you many steps ahead of the competition and increase your bottom line.

You need more than just a catchy slogan, an attractive logo, and a great product or service name. You need to engage and even entertain potential customers and think about creative ways you can brand your unique idea or product – something that’s never been done.

One way to achieve this type of branding is through active social media campaigns.  With millions of people using Facebook, Twitter and other social media platforms all day everyday, it’s no surprise then that people are hearing about products, services, events and causes on Facebook before they hear about it anywhere else.

Your goal, then, is to continuously create and implement social media campaigns that do the following:

• Clearly delivers your message
• Confirms that you are credible
• Connects emotionally with users
• Motivates the user to buy
• Encourages loyalty from the user

Creativity is what makes your branding campaign stand out on social media channels. To start the branding process and to find out more about the services we offer at Solutions Digital Marketing, browse our services page or give Brady a call at 425.689.7991  Sources:

http://www.coca-colacompany.com/stories/coke-lore-slogans

https://www.thebalance.com/why-is-branding-important-when-it-comes-to-your-marketing-2294845