Many of our clients advertise via pay-per-click ads on Google, Facebook, and other platforms. Most of these clients were previously using the services of large marketing companies to manage their campaigns. The number one reason they decided to make a change in who they work with is the transparency offered by Solutions Digital Marketing compared to the veiled “bundling” that takes place at other companies.
Solutions Digital Marketing utilizes today’s best practices in PPC advertising to get the most value for their ad dollars. We continually monitor, manage, and tweak our clients’ campaigns to achieve the highest number of impressions, clicks, and conversions as possible with the client budget. We understand our clients’ businesses to a degree that is just not possible in larger companies that have account managers with 25, 50, or even 100 clients in their book of business. We familiarize ourselves with the competition, the market, seasonality, and trends in the industry, and use this information to optimize the advertising strategy for best results.
The biggest difference, though, which causes our clients to change to Solutions Digital Marketing is our transparent pricing model for ad management. We charge a one-time setup fee of $250 per platform (one fee for Google, another for Facebook, another for Bing, etc.). Then for on-going management, we charge a flat 20% of the advertising budget. If a client’s advertising budget exceeds $5k per month, the fee will be lowered to 15%. This enables our clients to know exactly what they are spending, and how many sales they need to pay for investment.
When you compare this pricing model and level attention to large agencies that charge one price for multiple services, without revealing how much of that monthly amount is devoted to actual ad budget, it becomes clear why Solutions Digital Marketing earns our clients’ trust. If you or someone you know would like a fresh set of eyes on their PPC advertising strategy, please call or email us!
brady@solutionsdigitalmarketing.com or 425.689.7991
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